Design Indaba

Design for change. Design for good. Design for a better world.

These are the ideals that fuel Design Indaba's drive for a better world through design, creativity and innovation.

Established in 1995 with its flagship conference, the institution has evolved into a multidisciplinary, all-year-round experience. Designindaba.com is South Africa’s leading online creative resource featuring design news and inspirational videos. The Design Indaba events include the globally acclaimed annual Design Indaba Conference, Simulcast, Expo, FilmFest, and various music festivals. Additionally Design Indaba plays host to an array of community initiatives, training workshops, design projects and publications that fall under the Do Tank brand. Design Indaba is the founding event of the Cape Town Design Festival™ and South African Design Festival™.

www.designindaba.com
Design Indaba

Your Street

The Your Street Challenge is a competition to transform space and effect change, using creativity, one street at a time. It’s about seeing the possibilities of urban spaces. It’s about being in touch with the needs of your community and thinking creatively to make streets smarter, safer and more sustainable for everyone.

The time is ripe for design to find ways to effectively address the complex challenges of the ever-expanding, 21st century urban environment. Encouraging the community to engage in social needs, Your Street invites creative proposals for how an aspect of urban life can be improved, changed and transformed using creativity.

Key to this concept is that designers must first be relevant to their own street in order to be relevant to the world.

It’s about walking the talk and reinvigorating your own community with the kind of creativity that improves lives – be it through encouraging people to change a bad habit, recycle more or cycle to work, or simply to make people smile, increasing the community’s “Gross Domestic Happiness”.

Since its launch in 2011 Your Street has found resonance in communities and on streets across South Africa and in countries as far afield as Norway and the Netherlands.

www.yourstreetchallenge.org
Your Street

First African in Space mission

The First African in Space was not just about South African Afronaut Mark Shuttleworth. It was about harnessing this historical event to work for the greater good in South Africa. As part of this mission Interactive Africa conceived of a project that would, together with publicizing Shuttleworth’s mission, provide local scientists with the opportunity to perform experiments in unique microgravity conditions, usually only found in space.

Shuttleworth conducted several experiments during his 10-day space flight in 2002. One experiment was the very first in the world to assess the impact of zero-gravity on the development of stem cells and embryos. Another was to determine the effect of microgravity on the cardiovascular system and muscles. A third was an attempt to crystallise HIV proteins in weightlessness in the hopes that, when X-rayed, they will give an accurate view of the virus structure. These experiments are being managed by world-class South African scientists from the Universities of Cape Town, Stellenbosch and Port Elizabeth, in collaboration with Russian space-science experts.

Apart from overall project management, Interactive Africa had two teams based in Moscow and Houston. With this project Interactive Africa, like Shuttleworth, managed to do something that nobody had done before; run what was, in effect, a space agency.

First African in Space mission

Hip2B²

The First African in Space mission and its intrepid cosmonaut Mark Shuttleworth presented an unmissable opportunity to promote mathematics and science education in schools around South Africa.

Written as a formula or scientific equation, the ideals of this initiative are manifested as “Hip2B²”, a campaign that positions mathematics and science as preferred school subjects with the power to open doors to a bright future, particularly in the fields of technology, science and engineering.

To illustrate this fusion of hip and square, the campaign marries visuals that are traditionally uncool or “square” with those of hip and happening people and situations. Its intention is to inspire a younger image-conscious target market to embrace science and technology as cool and socially acceptable. Clark Kent glasses are now de rigeur!

In September 2002 Interactive Africa extended the scope of the project management of Hip2B². Over a period of six weeks Mark Shuttleworth embarked on a national roadshow to promote mathematics and science. Armed with a technician, a multimedia presentation and a team of great performers, Hip2B² interacted with more than 100 000 pupils in 400 schools.

Interactive Africa managed the communication and marketing of this campaign.

Hip2B²

10x10 Low Cost Housing Project

Design Indaba 10x10 Low-Cost Housing offers affordable, attractive and innovative responses to the urgent need to house the urban poor.

Low-cost housing is an issue of huge social relevance in South Africa, and indeed globally. Statistically it is significant that, for the first time in history, over 50% of the world's population now reside in urban areas. The impact of this is particularly visible in South Africa's townships and the urban sprawl of informal settlements around cities.

Launched at Design Indaba 2007, the 10x10 Low-Cost Housing Project challenged 10 architectural teams from South Africa, supported by 10 prominent international architects, to provide innovative and dynamic design solutions for the low-cost housing sector.

The first qualifying solution came from Luyanda Mpahlwa of MMA Architects. MMA’s design for a single-family home leveraged the tight budget by borrowing elements from indigenous mud-and-wattle building techniques. In 2008, MMA’s design won the international Curry Stone Design Prize, which recognises creative solutions with the power to improve the world in which we live.

Design Indaba constructed ten such houses in Freedom Park, a township in greater Cape Town, with materials sponsored by PG Bison/Pennypinchers.

10x10 Project
10x10 Low Cost Housing Project

2010 FIFA World Cup

After successfully conceiving of and leading the bid to secure the 2010 Soccer World Cup in South Africa, Interactive Africa acted as consultants for FIFA and the Local Organising Committee (LOC). The partnership called on Interactive Africa for the choice of official mascot and emblem, and we facilitated the rollout of the official emblem, together with Think, the graphic design council.

Additionally, Interactive Africa was called on to project manage the first FIFA conference on African soil, the 2010 FIFA Kick-off Conference.

Running from October 24-25, 2006, the focus was to inform stakeholders of South Africa’s preparations and progress, keeping them abreast of the status quo of the upcoming event. More than 200 representatives from South African national, municipal and provincial government, stadium operators, commercial partners, the South African local organising committee (SAOC) and FIFA attended.

Interactive Africa’s primary involvement was on managing the creative and production process of the conference by teaming up with Switch, who designed the 2010 logo.

We also acted as government liaisons on behalf of FIFA and the SAOC. This entailed coordinating the process of communication, logistics and event management, as well as developing presentations on the primary topics government officials would be addressing, including transport, stadiums and security.

2010 FIFA Kick-off Conference

2006 FIFA World Cup Bid

One of the results of SAFA’s watershed Robben Island workshop in 1997 was the decision to bid for the 2006 FIFA World Cup. With Interactive Africa playing an integral role in the workshop, the company was SAFA’s obvious choice for communication and logistical partner in the bid process.

The first step was for Interactive Africa to develop a proposal to cabinet, to be presented by a SAFA executive, to secure government endorsement of the bid. The presentation argued that from a cost-benefit perspective, the FIFA World Cup Bid was an essential project for the country, let alone its soccer-playing and appreciating community.

Early in 2000, Interactive Africa began to fulfil the bid company’s brief to produce all bid presentations and promote South Africa as World Cup hosts. This included encapsulating what the country had to offer in a comprehensive Bid Book, backing it up with a wide-ranging technical tour for the visiting FIFA team, and becoming immersed in the lobbying process to such a degree that the company would be writing key speeches for SAFA and government officials. Interactive Africa produced tailor-made multimedia presentations, speeches and promotional collateral for government, potential host cities and the stadiums around the country, while simultaneously lobbying sponsorship and support.

2006 FIFA World Cup Bid

2010 FIFA World Cup Bid

Having come so close only to be pipped at the post, it was an obvious decision to try, try, try again! After its intimate involvement in the 2006 bid, from venture capital and infrastructure to strategic consultation and creative production, Interactive Africa had already laid the groundwork and took more of a passive role in the 2010 bid.

With a sound argument for the 2006 FIFA World Cup, the 2010 bid was only a matter of reinforcing what had already been said and updating the information for four years on.FIFA had also announced that the bid would now rotate by continent and that Africa had been pre-selected for 2010.

Besides informal consultation and passionate support, Interactive Africa was primarily involved in the final bid presentation to the FIFA executive in May 2004, from concept through to production, producing all material locally and outsourcing some elements. With less than a month to pull it together, while this was not as intensive as in the 2006 bid, it was certainly as stressful! It was with great excitement that South Africa received president of FIFA, Sepp Blatter’s announcement that we had finally succeeded in securing the FIFA World Cup.

2010 FIFA World Cup Bid

Nelson Mandela Day at Blikkiesdorp

In honour of the legendary Nelson Mandela, Interactive Africa gets involved in Mandela Day projects every 18 July. Our special focus for 2012 and 2013 has been the Blikkiesdorp community in Delft, outside of Cape Town.

When Andrew Gasnolar of the Boundless Heart Foundation approached us to get involved, we seized the opportunity to reach out to our network to collectively harness the power of creativity for the greater good.

The idea was to gift the Blikkiesdorp community with a portable library, repurposing a shipping container as the most cost-effective solution. Bringing together a financial contribution from South African Breweries, architect Y Tsai’s expertise in container refurbishment, Cecile & Boyd’s interior design savvy, chairs and tables donated by Xanita and AM Cargo’s assistance on transportation, Interactive Africa were able to coordinate the transformation of the shipping container into a warm, friendly space conducive to learning. It has since been populated with books and is running beautifully under the guidance of the community's dedicated librarian, Antonio Hilton Swartz.

In 2013 Interactive Africa returned to Blikkiesdorp with boxes of art supplies to present a crafts workshop to the children of the community. The community members are now collectively responsible for the library’s upkeep. It has been a great joy to see the library enthusiastically received as a learning hub for the community.

Nelson Mandela Day at Blikkiesdorp

Cape IT Initiative

The Cape Information Technology Initiative (CITi) was founded as an opportunity to global the global competitiveness of member businesses, and to create a lively and growing IT sector within the region with an eye on long-term regional prosperity.

Founded as a non-profit organisation by Interactive Africa and client Capricorn Business and Technology Park in 1998, CITi develops and supports the information technology cluster in Cape Town. Its aims include generating employment and prosperity through information technology from people from all backgrounds.

CITi focuses on both the Information and Communications Technology (ICT) sector and ICT-related skills, with four main areas of focus:

  1. Skills Development (via CapaCITi 1000)
  2. Enterprise Development (via our subsidiary Bandwidth Barn)
  3. Research
  4. Market Growth

It is one of the country’s oldest bodies representing a creative industry sector to be organised in such a way that it straddles the needs of both government and business.

Cape IT Initiative
Cape IT Initiative

African Connection Rally

Africa has the lowest density of telephones in the world. Making the world of telecommunications accessible to its inhabitants poses an enormous challenge, even if it does present investment opportunities in an industry estimated to grow at 40% each year until 2010.

In May 1998, South Africa’s then minister of posts and telecommunications, Jay Naidoo, together with 22 other African ministers of communication, launched The African Connection, a framework for accelerating the development of telecommunications infrastructure throughout Africa. The document was adopted by the 44 countries of the Pan African Telecommunications Union (PATU) as its five-year plan of action, and received enthusiastic support from the World Bank, African Development Bank and the Development Bank of Southern Africa.

Central to the success of the plan would be the establishment of telecentres throughout the continent, a process that was to roll out in tandem with a worldwide promotional and media campaign. Such a campaign would be powerful only if allied to an event more newsworthy than the construction of the telecentres – and so, the African Connection Rally was born, an event designed to inspire potential investors into developing mutually rewarding business partnerships.

African Connection Rally

COP17

The Climate Change Response (CCR) Expo took place alongside the 17th Conference of the Parties (COP17) held in Durban, South Africa in 2011. This marked the first time this meeting about climate change, one of the most significant environmental events in the world, took place on the African continent.

The CCR Expo served as a public platform to understand and debate issues of climate change. Performances, discussions and exhibitions were enjoyed by the public, free of charge, in a space designed to facilitate awareness and education around energy and climate change.

17th Conference of the Parties
COP17

AngloGold AuDITIONS

AuDITIONS is a global gold design competition conceived by AngloGold Ashanti in 1999. Focussed on creativity, innovation and skills development and transfer, it provides a platform to empower emerging and professional jewellery designers to showcase exceptional work in gold design.

For each new competition, which runs over two years, AuDITIONS sees a collection of 18 to 24 bespoke pieces, in up to 500 grams of gold, manufactured and showcased at a prestigious awards event.

All prospective entrants, approximately 95% of which are students, are invited to the Gold Design Seminars in Johannesburg, Durban and Cape Town, designed to inspire and practically challenge entrants. Many education institutions view the workshops as an important aid to their participation in the competition. A total of 540 participants – three times the number of the previous year – attended the Gold Design Seminars in 2013.

After multiple rounds of judging and a further skills development workshop, the finalists are decided. The winners’ work is then commissioned for manufacture, after which it is showcased. This is an opportunity for the designer to gain valuable insight into the manufacturing process and understand how to translate a design in gold into a manufactured piece.

Interactive Africa was responsible for the project management, marketing and communications of AngloGold AuDITIONS 2013 | 2014.

GoldAuditions.com
AngloGold AuDITIONS

DesignER+

In July 2011 Interactive Africa was moved by news reports about famine in Somalia. At the time the US Government reported that 29 000 children had died in just 90 days. This spurred the Interactive Africa team into action. We called on our global network, securing access to a plane, cash and value-in-kind commitments. One week later we dispatched a plane to Mogadishu with 11 tons of food and provisions.

Design is about more than objects and products. Design and creativity is ultimately about problem solving, and about events and campaigns that help to make the world better.

We created a logo for this initiative, affirming that there will be many more such missions of goodwill.

The DesignER+ logo was inspired by a presentation by Cameron Sinclair of Architecture for Humanity.

The project is a testament to the power of collaboration and a trailblazer in the deployment of creative solutions in emergencies of even a global scale.

DesignER+
DesignER+

Vodacom

From 1994 to 2010 Interactive Africa managed Vodacom’s custom publishing, including but not limited to Vodaworld magazine. Vodaworld was conceptualised by Interactive Africa and published by us for the duration of the magazine’s lifetime. We may not have invented CRM, or customer retention marketing, but Interactive Africa was amongst the very first to take advantage of the philosophies behind it, and we did so long before it became a powerful marketplace trend.

Interactive Africa had spotted the enormous potential within Vodacom’s business for building and maintaining customer loyalty. The telecommunications giant was doing nothing in the way of securing customer retention, ignoring the truism that 80% of one’s business comes from 20% of one’s customers.

Our suggestion to Vodacom was for the service provider to spend just 1% of its marketing budget on a monthly subscriber publication to build the bridge between the network and its existing customers. As a value-add to customers, the magazine featured easy reference to Vodacom’s products and services, as well as the latest trends in cellular technology, IT and internet-related information, and a lifestyle section on sports and travel to reflect Vodacom’s sponsorship involvements.

In 1995, shortly after launching Vodaworld, Interactive Africa developed the first Vodacom website, featuring a cellular directory, a classifieds section and archived issues of Vodaworld, at a time when the local Web industry lagged decades behind.

Vodacom

Sanlam

On behalf of Sanlam, Interactive Africa published Catalyst magazine, another example of custom publishing conceived of by Interactive Africa. Catalyst was a publication that focussed on thought-leadership and business, distributed to Sanlam’s private investors and other clients.

Catalyst was published from 2006 to 2008.

Sanlam Catalyst

Virgin Bootcamp

In 2013 The Jupiter Drawing Room (Cape Town) was brought on board by Virgin to develop a conceptual approach and way forward for the global brand's expression. The work was awarded after a four-way pitch against three other international agencies, based on the innovative and highly collaborative approach to the brief that it proposed.

Spanning several months, the work will culminate in new visual guidelines being developed by Jupiter, which the brand and their agencies worldwide can reference and implement across all Virgin companies.

During the lead up, Virgin creative partners and employees around the world participate in a crowd-sourcing exercise to contribute submissions on their understanding of the brand, and how it manifests itself across touch points.

Kicking this process off, a handpicked team of global Virgin creatives flew into Cape Town to participate in a weekend-long creative boot camp, facilitated by Jupiter and Interactive Africa. During this weekend they participated in a number of break-off sessions and workshops aimed at creating a collaborative vision for the identity for the brand.

Basing the boot camp on the five senses, five sensory experts were brought in by Interactive Africa to inspire and lead the creative process. Founder of Greyworld and sound artist Andrew Shoben (UK) led the workshop on sound; scent expert Sissel Tolaas (Berlin) represented smell; Joel Gethin Lewis (UK) of Hellicar&Lewis led the workshop on sight; eating designer and developer of experimental restaurants Marije Vogelzang (Netherlands) facilitated taste; and Willem Boshoff (SA), artist and druid, led the presentation on touch.

Virgin Bootcamp

The 1998 Commonwealth Games

Traditionally the Commonwealth Games have been a sporting and cultural festival that brings together Commonwealth countries from around the world. They are a celebration of camaraderie, unity and philosophy probably best expressed in the South African term “Ubuntu”: I am because we are. Yet the Victoria Games of 1994 were to be the first in which South Africa had competed for over a generation, due to its exclusion from the Commonwealth in 1961. As a result, awareness and understanding of the Games and what they stood for were all but non-existing in the minds of South Africans.

Creating such awareness was part of the challenge faced by Interactive Africa, as was the development of a strong visual and emotive identity for the South African Commonwealth Games Association (SACGA).

Commonwealth Games
Ravi Naidoo

Ravi Naidoo

Founder, since 1994

At the helm of Interactive Africa is entrepreneur Ravi Naidoo. A scientist by training, Ravi holds a Bachelor of Science degree in Physiology from the University of Cape Town (UCT). In 1994 he completed an MBA at UCT, where he was nominated the Nedbank MBA Student of the Year. Besides three years as an account director at Young and Rubicam (1990 to 1993), where Ravi managed a few multinational accounts, his main business focus has always been media, marketing, project management and design.

In 1994 Ravi founded Interactive Africa. Initial recognition came through the project management of the First African in Space Mission and the marketing and pitching of South Africa’s bid to host the 2010 Football World Cup, as well as for the 2006 campaign. He also consulted to the Melbourne 2006 Commonwealth Games company, assisting in their successful campaign, and directed the African Connection Rally, a roadshow from the northern to the southern tip of Africa in 1999 to promote telecommunications investment in Africa. Further, he is a cofounder of the Cape IT Initiative (CITI), a non-profit company dedicated to promoting the IT cluster in the Western Cape. Ravi is possibly best known for establishing the international Design Indaba, recognised as one of the world’s leading design institutions through its flagship conference and expo held annually in Cape Town. Ravi also sits on the juries of the Index Awards in Copenhagen and the Dutch Design Awards.

Leshni Shah

Leshni Shah

Operations director, since 2004

As head of operations at Interactive Africa, Leshni Shah quietly runs a tight ship, while being the mother of two demanding boys. A medical doctor by training, Leshni subsequently spent seven years working in financial services, in asset management as a portfolio manager and analyst. In 2004 husband Ravi Naidoo convinced Leshni to join his team as COO of Interactive Africa.

If there was one person dead or alive that Leshni could have a drink with it would be Barack Obama: “He is erudite, articulate, dynamic… all the qualities I admire in one perfect presentation package.”

The sense of achievement after every Design Indaba is what drives her and allows her to indulge in doing as little as possible on her days off.

Dale Cupido

Dale Cupido

Manco member, since 1998

Dale is the man who manages sponsorships and partnerships for Design Indaba as well as special projects for Interactive Africa. Dale is Interactive Africa's longest-standing employee. What he loves most about his job is the challenge and diversity of projects he gets to work on, as well as key learnings over the years from Ravi (“Things not always taught at business school!”).

When Dale is not at work he is the ultimate family man. He is also an avid road cyclist and mountain biker. Apart from the 2009 Argus Cycle Tour, welcomed by the South Easter blowing at wind speeds of up to 60km/h, his biggest adventure has been setting up office at Moscow Mission Control during the First African in Space mission, and landing the Space Shuttle simulator at NASA.

His secret goal? To be a FIFA Executive and to speak on stage at Design Indaba!

Lindsay Roberts

Lindsay Roberts

Manco member, since 2004

Always multi-tasking to the max, Lindsay is the manager of Design Indaba Conference, Simulcast, Music, HR and Finance at Interactive Africa – among other things!

Creativity rocks Lindsay’s world: “I love being part of a team whose creative synergy makes everything worthwhile.”

Lindsay’s most adventurous endeavour is the desire Design Indaba has created to travel to different parts of the world and embrace all of its beauty, people and culture. Creativity inspires, empowers and fulfils her need to be all she can be… which is usually in about ten places at once!

Niel Meiring

Niel Meiring

Graphic designer, since 2007

Niel is the head “look and feel custodian” for Interactive Africa and Design Indaba. Niel loves that he gets paid to do something he loves, and loves doing something that he is good at.

When Niel is not designing he is collecting antique foxes. He says of this peculiar interest: “I wouldn’t call it an obsession but…when I see one I have to have it.”

It’s not an obsession but… “I don’t talk to myself, because that is insane, but if I had to say something it would probably be, ‘What is up with these ceramic foxes?’”

Bev Cupido

Bev Cupido

Expo sales manager, since 2007

Bev loves finding the latest trends and designers in South Africa, and most of all loves the relationships she develops with Design Indaba Expo exhibitors.

On her days off you can find her in the kitchen covered in flour, baking and spending time with her two children… Best Mom of the Year award? We think so!

If she could be any one superhero she would be Wonder Woman: “She is the best! Awesome fighter, super sexy and still keeps men in their place!” Hmmm… sounds like she already is Wonder Woman.

Lucinda Johannes

Lucinda Johannes

Financial controller, since 2007

Lucinda loves numbers and her favourite part about her job is that she gets to do something she is passionate about every day.

Hiking in the Cederberg Mountains for a week is the most adventurous thing she has ever done. Don’t be surprised if you never see her in the kitchen… “I don’t like cooking!”

Meagan Poole

Meagan Poole

Front Office Manager, since 2008

Meagan’s favourite thing about her job is the awesome colleagues she works with every day.

A lover of sea, sand and sun, her off days are spent in a wetsuit learning how to surf. When she is not busy catching those waves she struts her stuff like Bubbles from the PowerPuff girls – cute and fierce… and blonde.

Mlungisi Zwane

Mlungisi Zwane

Web developer, since 2008

Mlungisi’s favourite thing about his job at Interactive Africa is working on digital content support for his team members.

If he could have a drink with anyone in the world it would be Brendan Eich, chief technology officer at the Mozilla Corporation and creator of the JavaScript scripting language.

When he’s not immersed in programming or web design, Mlungisi likes to read books and iSolezwe Newspaper, and go out with his friends to jazz clubs.

Natalie Ellis

Natalie Ellis

Head of video production, since 2010

Surfing, gardening and cooking are some of the things Natalie likes to keep herself busy with. That is when she’s not running around in below-freezing temperatures filming eco-rallies between London and Copenhagen.

For Natalie, the best part about about her job directing and producing videos is telling other people's inspiring stories, from interviews with the world's top designers to filming social impact projects.

While Natalie could not live without her camera, she is also into all things eco and organic. This includes the ethical clothing range she produces with her sister in her spare time, contributing to uplifting local communities.

Kelly Berman

Kelly Berman

Content programming manager, since 2011

After heading up Design Indaba Expo for two years, Kelly has moved into a new position as Interactive Africa’s content programming manager.

Obsessed with pattern and colour Kelly loves hunting for underappreciated second-hand furniture in junk shops.

Loving that she learns something new every day, Kelly makes the most of life! One of her fondest memories is travelling through Ethiopia alone. Her adventurous spirit brightens the office and makes everyone feel alive!

Robyn-Lee Pretorius

Robyn-Lee Pretorius

Assistant, since 2011

Robyn hangs out at the Mount Nelson during Design Indaba where she feels lucky to meet and chill out with Design Indaba speakers: “It’s the best and craziest week of the year!”

When she is not organising travel schedules and business meetings Robyn dreams of living inside Banksy’s Girl with the Red Balloon: “I need to find out whether she lost her balloon or let it go on intentionally.” When she isn’t obsessing over jazz she turns into an adventure junkie jumping out of planes at 900ft…eek!

Sarah Jayne Fell

Sarah Jayne Fell

Digital Product Manager, since 2012

When Sarah is not hard at work creating apps and designing websites she dreams of living inside Vincent van Gogh’s Starry Night: “I could stare at the stars in there for hours!” She also loves art, travel and live music (“Anything with electric guitar!”).

As a wannabe-yogi her secret obsession is perfecting her headstand! Also a bit of an adrenalin junkie, Sarah’s adventures include jumping off Durban’s North beach pier, waterfalls in the Drakensberg mountains and… swimming across a shark-infested river mouth – Yikes!

Colin Gwesu

Colin Gwesu

Online video editor, since 2012

Colin’s favourite part about his job is that he gets to reorganise and manipulate video content so that it effectively communicates the core of the Design Indaba brand.

A die-hard Manchester United fan, Colin spends his Sundays playing and watching soccer, topping the day off with a good macaroni and cheese.

Something of a digital junkie, he would put his smartphone, wristwatch and electronic music library into a time capsule… We wonder what the discoverers in a thousand years will think!

Irene Boshoff

Irene Boshoff

Content producer, since 2012

When Irene isn’t showing off her new dance moves, she loves meeting new people, which is in fact her favourite part about the job.

Irene’s not-so secret fantasy is to win Survivor South Africa, and have dinner with Oscar Wilde.

“Creativity makes the world a better place” is the phrase that keeps her going!

William Hickman

William Hickman

Video producer, since 2012

William’s best thing about working at Interactive Africa is that he gets to produce videos about very inspiring people and their work. “Creativity… is all around and a part of all of us,” he says.

Before William joined Interactive Africa he went on many an adventure on the film crew of Supersport’s fishing channel, and has also ticked things like hang-gliding off his bucket list.

William is inspired by the work of Academy Award winning Japanese director, animator, manga artist, producer, and screenwriter Hayao Miyazaki, and would love to pick his brain about film if he could!

Cherize Ross

Cherize Ross

Project manager, since 2012

Cherize loves meeting amazing creatives, both through her work and social circles. Cherize spent some time working abroad and returned to South Africa to join Interactive Africa in 2012.

Strong-spirited and energetic, she identifies with superhero Hit Girl from Kick Ass whose women empowerment, awesome, take-charge leading role resonates with Cherize… not to mention the purple hair. This ka-pow! attitude proved useful when she found herself driving a three-wheeled automobile down a main road in India.