About Interactive Africa
Interactive Africa was founded in South Africa in 1994, fuelled by the pioneering spirit of the time. It is a business born from creativity – the very currency we deal in – and a frustration with the formulaic modus operandi of agencies of the time. We do not want to be all things to all people. We go against the cookie cutter. We do work with depth rather than breadth.
Discerning in our endeavours, we take on projects with the potential for scale and impact – and which speak to our hearts and consciences.
With the goal of harnessing maximum socioeconomic impact, we traditionally focussed on four growth sectors: business, sport, technology and the creative industries. Our aim was to grow the economy and facilitate the integration of these particular sectors.
Our model centres on developing entrepreneurial marketing and business solutions by using both commercial and creative savvy, to manage ad hoc partnerships and alliances. Our focus is innovative, creative and commercial implementation.
We are commercial activists with proven competencies in event management, publishing and marketing. Hybrid by design, we head up our own independent projects and do the same for other ventures as a service offering, specialising in bespoke solutions for the corporate and institutional sectors.
Our energy and passion for South Africa is exemplified in the marketing and project management of some of the country’s banner events of the last 20 years, including the First African in Space mission, the African Connection Rally, the 2010 FIFA Soccer World Cup, the 2011 Climate Change Response Expo at COP17 and the annual Design Indaba festival.
20 years on and our agenda is still defined by our self-imposed mandate: to do world-class work that is relevant to this country and its changing pressure points – and to make a measurable difference.